coursework
Throughout several courses at GVSU, I've been able to personally and collaboratively create hypothetical campaigns from start to finish, rebrand existing companies, and create content. The opportunity to create a variety of projects for various purposes has been a great way to enhance my understanding of Advertising and Public Relations.
QPR TRAINING| CAP 220
This campaign was done in relation to the QPR (suicide prevention) training that the Grand Valley State University Counseling Center provides to students. The campaign is aimed to target GVSU campus Greek Life members and increase their awareness of the campaign as well as participation in the training.
COMPREHENSIVE MEDIA PLAN | CAP 413
This comprehensive media plan was done with information given in the course about the Portland Children's Museum in hope to rebrand, increase awareness of, and increase attendance/memberships after the hypothetical 'reopening'. The media plan includes aspects such as objectives, suggested paid media, budget, timeline, and other essential material.
REBRANDING STRATEGIES | CAP 413
During CAP 413 (Media Planning), students had the opportunity to rebrand assigned brands based on a given scenario. The following presentations are based on the given scenarios and showcase how said brand should approach the situation to target certain audiences and increase brand awareness.
BRAND - GAIN
BRAND - BMW
CAPSTONE CAMPAIGN - GVSU | CAP 495
As part of my final semester at GVSU, my team and I prepared this campaign plan book for the local nonprofit, The StoreHouse. This plan book was designed to meet strategic communication objectives by focusing on two different target audiences through various media tactics.
Client Logo Redesign - The StoreHouse
Current
Redesigned
TWO WORD CAMPAIGN - GVSU | CAP 105
The Two-Word Campaign was an exercise to produce a two-word slogan and related image for Grand Valley State University in order to increase enrollment at the university. Below are the images and copy I created for the campaign.